International Webinar on Social Influencer's Playbook Digital Marketing In 2021 (IWSIPDM-2021) will be an engaging online event where World’s round and eminent industry and academic expert speakers will deliver the presentation to a large audience who participate by submitting questions, responding to polls, and using other available interactive tools. It is an event held to know what channels and content types will help you achieve your goals. Content created for an awareness-only campaign will look different than content created to drive sales. If sales is a core goal, you’ll want to understand the user experience, breaking down any technical barriers in order to get consumers from a piece of content to your site or shop page.

Features of the webinar

The objective features of webinars is to understanding the role of social media channels in your overall strategy (Facebook’s role is different than Instagram’s, and so forth) is a key aspect to building an influencer marketing program. Not every campaign needs to be all Instagram or all YouTube or include supporting tweets or Facebook posts. Customization is key. Just as important is understanding the audiences on each social platform and looking for what types of content they like to engage with most frequently.